{"id":4312,"date":"2022-12-05T22:25:37","date_gmt":"2022-12-05T21:25:37","guid":{"rendered":"https:\/\/www.forexsrovnavac.cz\/mag\/?p=4312"},"modified":"2022-12-06T12:54:44","modified_gmt":"2022-12-06T11:54:44","slug":"e-shop-jako-investice-vyplati-se","status":"publish","type":"post","link":"https:\/\/www.forexsrovnavac.cz\/mag\/e-shop-jako-investice-vyplati-se\/","title":{"rendered":"E-shop jako investice: vyplat\u00ed se?"},"content":{"rendered":"

\"\"<\/a>Podle jak\u00fdch krit\u00e9ri\u00ed vybrat ten vhodn\u00fd e-shop pro Va\u0161\u00ed investici? V prvn\u00ed \u0159ad\u011b, tak jako u ka\u017ed\u00e9 investice, je pot\u0159eba, aby si investor rozum\u011bl s majitelem e-shopu. M\u011bli by se podobn\u011b d\u00edvat na budoucnost e-shopu a ujistit se, \u017ee maj\u00ed stejn\u00e9 c\u00edle. Dal\u0161\u00ed v\u011bc\u00ed je samoz\u0159ejm\u011b finan\u010dn\u00ed n\u00e1ro\u010dnost. P\u0159i investici do dropshippingu nebo do p\u0159epos\u00edl\u00e1n\u00ed objedn\u00e1vek pujdou pravd\u011bpodobn\u011b v\u0161echny pen\u00edze na propagaci.<\/p>\n

U klasick\u00e9ho e-shopu se investovan\u00e9 prost\u0159edky mohou pou\u017e\u00edt i na placen\u00ed skladu\/pracovn\u00ed sily. E-shop, kter\u00fd nen\u00ed schopn\u00fd ze sv\u00fdch zisk\u016f zaplatit provozn\u00ed n\u00e1klady pravd\u011bpodobn\u011b nebude vhodn\u00fd pro investora. Je tak\u00e9 pot\u0159eba ur\u010dit si m\u00edru rizika. Pokud m\u00e1 investor mo\u017enost investovat do funguj\u00edc\u00edho e-shopu s prokazateln\u00fdmi v\u00fdd\u011blky, je pravd\u011bpodobn\u00e9, \u017ee se mu investice vr\u00e1t\u00ed a vyd\u011bl\u00e1 na n\u00ed. Na druhou stranu e-shop v za\u010d\u00e1tc\u00edch, m\u016f\u017ee p\u0159edstavovat velk\u00e9 riziko, ale tak\u00e9 obrovsk\u00fd potenci\u00e1l zisku. Shrnul bych to takto: Investor by si m\u011bl vybrat vhodn\u00fd e-shop k jeho investici podle sv\u00fdch mo\u017enost\u00ed a podle sv\u00e9ho rozumu. Pokud se V\u00e1m n\u011bjak\u00fd internetov\u00fd obchod l\u00edb\u00ed a v\u011b\u0159\u00edte, \u017ee s pomoc\u00ed Va\u0161ich pen\u011bz m\u016f\u017ee b\u00fdt \u00fasp\u011b\u0161n\u00fd, pro\u010d do n\u011bj neinvestovat?<\/p>\n

Hled\u00e1n\u00ed vhodn\u00e9ho investora<\/h2>\n

M\u00e1te e-shop, ale chyb\u011bj\u00ed V\u00e1m prost\u0159edky k jeho propagaci? Jak vybrat toho spr\u00e1vn\u00e9ho investora? Nedoporu\u010doval bych vyb\u00edrat jen podle z\u0159ejm\u00e9 \u201ev\u00fdhodnosti\u201c. Tzv. Kdy\u017e V\u00e1m n\u011bkdo nab\u00eddne 50.000K\u010d a bude po\u017eadovat 40% ze zisku, nemus\u00ed to automaticky znamenat, \u017ee je to pro V\u00e1s v\u00fdhodn\u011bj\u0161\u00ed ne\u017e nab\u00eddka jin\u00e9ho investora, kter\u00fd V\u00e1m za stejn\u00fd pod\u00edl nab\u00eddne jen 40.000K\u010d. Krom\u011b pen\u011bz jsou kl\u00ed\u010dov\u00e9 tak\u00e9 kontakty a zku\u0161enosti dan\u00e9ho investora.<\/p>\n

Aktivn\u00ed investor, kter\u00fd se v propagov\u00e1n\u00ed internetov\u00e9ho obchodu pohybuje n\u011bkolik let je pro V\u00e1s p\u0159\u00ednosn\u011bj\u0161\u00ed ne\u017e \u010dlov\u011bk, kter\u00fd V\u00e1m d\u00e1 sv\u00e9 pen\u00edze a n\u00e1sledn\u011b bude jen pasivn\u011b \u010dekat a\u017e mu za\u010dnou vyd\u011bl\u00e1vat.<\/p>\n

Klasick\u00fd e-shop<\/h3>\n

Klasick\u00fd internetov\u00fd obchod. Vlastn\u00edk si za\u0159izuje v\u0161e s\u00e1m, mus\u00ed m\u00edt po\u010d\u00e1te\u010dn\u00ed kapit\u00e1l na koupi zbo\u017e\u00ed, p\u0159\u00edpadn\u011b za\u0159\u00edzen\u00ed skladov\u00fdch prostor a dal\u0161\u00ed pracovn\u00ed s\u00edly. Asi nejv\u011bt\u0161\u00ed nev\u00fdhoda t\u00e9to varianty je pr\u00e1v\u011b nutnost po\u010d\u00e1te\u010dn\u00edho kapit\u00e1lu a relativn\u011b velk\u00e1 m\u00edra rizika \u2013 pokud e-shop nefunguje, koupen\u00e9 zbo\u017e\u00ed V\u00e1m jednodu\u0161e z\u016fstane ve skladu. Na druhou stranu, z\u0159ejm\u00e1 v\u00fdhoda je nejv\u011bt\u0161\u00ed potenci\u00e1l zisku.<\/p>\n

Dropshipping e-shop<\/h3>\n

O tomto zp\u016fsobu veden\u00ed e-shopu u\u017e asi v\u011bt\u0161ina lid\u00ed sly\u0161ela. Ale co to vlastn\u011b znamen\u00e1? Princip je velice jednoduch\u00fd: vlastn\u00edk e-shopu si na dom\u00e9n\u011b z\u0159\u00edd\u00ed e-shop a jeho \u00fakol spo\u010d\u00edv\u00e1 pr\u00e1v\u011b v propagaci tohoto e-shopu a z\u00edsk\u00e1n\u00ed co nejv\u00edce z\u00e1kazn\u00edk\u016f. Ve chv\u00edli, kdy si p\u0159es tento dropshippingov\u00fd e-shop n\u011bkdo objedn\u00e1 zbo\u017e\u00ed, po\u0161le se objedn\u00e1vka do velkoobchodu. Tam zbo\u017e\u00ed odbav\u00ed a po\u0161lou p\u0159\u00edmo z\u00e1kazn\u00edkovi.<\/p>\n

Vlastn\u00edk dropshippingov\u00e9ho e-shopu n\u00e1sledn\u011b dostane rozd\u00edl mezi prodejn\u00ed cenou velkoobchodu (velkoobchodn\u00ed cena zbo\u017e\u00ed + po\u0161tovn\u00e9 a baln\u00e9 + poplatek za odbaven\u00ed) a cenou, za kterou on prod\u00e1v\u00e1 dan\u00e9 zbo\u017e\u00ed. Tato varianta e-shopu je velice v\u00fdhodn\u00e1 svou nen\u00e1ro\u010dnost\u00ed a malou rizikovost\u00ed. Vlastn\u00edk nemus\u00ed kupovat \u017e\u00e1dn\u00e9 zbo\u017e\u00ed, kter\u00e9 by se potom nemuselo prodat. \u017d\u00e1dn\u00e1 velk\u00e1 nev\u00fdhoda dropshippingu asi neexistuje, za zm\u00ednku stoj\u00ed snad jen nepatrn\u011b ni\u017e\u0161\u00ed zisk v porovn\u00e1n\u00ed s klasick\u00fdm internetov\u00fdm obchodem.<\/p>\n

P\u0159epos\u00edl\u00e1n\u00ed objedn\u00e1vek<\/h3>\n

P\u0159epos\u00edl\u00e1n\u00ed objedn\u00e1vek je \u010dasto zam\u011b\u0148ovan\u00e9 s dropshippingem, co\u017e je ale velk\u00e1 chyba, proto\u017ee mezi ob\u011bma druhy e-shop\u016f je propastn\u00fd rozd\u00edl. P\u0159epos\u00edl\u00e1n\u00ed objedn\u00e1vek znamen\u00e1 op\u011bt vlastnit e-shop a n\u00e1sledn\u011b p\u0159epos\u00edlat objedn\u00e1vky skute\u010dn\u00e9mu prodejci. U p\u0159epos\u00edl\u00e1n\u00ed objedn\u00e1vek, na rozd\u00edl od dropshippingu, nedost\u00e1v\u00e1te rozd\u00edl mezi Va\u0161\u00ed a velkoobchodn\u00ed cenou, ale provizi za zprost\u0159edkov\u00e1n\u00ed obchodu.<\/p>\n

Neexistuje \u017e\u00e1dn\u00e1 jednotn\u00e1 velikost provize, ka\u017ed\u00fd obchod ji m\u00edt nastavenou jinak. Ale obecn\u011b by se dalo \u0159\u00edci: \u010d\u00edm dra\u017e\u0161\u00ed zbo\u017e\u00ed, t\u00edm men\u0161\u00ed provize. Nap\u0159\u00edklad za zprost\u0159edkov\u00e1n\u00ed prodeje elektroniky dostanete t\u0159eba 5% z prodejn\u00ed ceny. U levn\u011bj\u0161\u00edch z\u00e1le\u017eitost\u00ed (+-500 K\u010d) m\u016f\u017ee b\u00fdt provize i 20%.<\/p>\n

Pro\u010d hledat investora pro funguj\u00edc\u00ed e-shop?<\/h2>\n

Vlastn\u00edte funguj\u00edc\u00ed e-shop a nevid\u00edte d\u016fvod k hled\u00e1n\u00ed investora? Pokud jste opravdu spokojeni s v\u00fdd\u011blky \u017e\u00e1dn\u00fd d\u016fvod asi opravdu neexistuje. Pokud ale chcete sv\u00e9 v\u00fdd\u011blky zv\u00fd\u0161it, m\u016f\u017ee b\u00fdt nalezen\u00ed vhodn\u00e9 investora pro V\u00e1\u0161 internetov\u00fd obchod cesta spr\u00e1vn\u00fdm sm\u011brem. I p\u0159esto, \u017ee budete muset o\u017eelet \u010d\u00e1st zisku (pod\u00edl na projektu pro investora), z dlouhodob\u00e9ho hlediska se investor v\u011bt\u0161inou vyplat\u00ed. Za investovan\u00e9 prost\u0159edky se d\u00e1 koupit kvalitn\u00ed reklama, kter\u00e1 nal\u00e1k\u00e1 (v nejlep\u0161\u00edm p\u0159\u00edpad\u011b st\u00e1l\u00e9) z\u00e1kazn\u00edky.<\/p>\n","protected":false},"excerpt":{"rendered":"

Podle jak\u00fdch krit\u00e9ri\u00ed vybrat ten vhodn\u00fd e-shop pro Va\u0161\u00ed investici? V prvn\u00ed \u0159ad\u011b, tak jako u ka\u017ed\u00e9 investice, je pot\u0159eba, aby si investor rozum\u011bl s majitelem e-shopu. M\u011bli by se podobn\u011b d\u00edvat na budoucnost e-shopu a ujistit se, \u017ee maj\u00ed stejn\u00e9 c\u00edle. Dal\u0161\u00ed v\u011bc\u00ed je samoz\u0159ejm\u011b finan\u010dn\u00ed n\u00e1ro\u010dnost. P\u0159i investici do dropshippingu nebo do p\u0159epos\u00edl\u00e1n\u00ed […]<\/p>\n","protected":false},"author":1,"featured_media":4313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[214],"tags":[],"class_list":["post-4312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-komodity"],"modified_by":"Krpensk\u00fd Martin","_links":{"self":[{"href":"https:\/\/www.forexsrovnavac.cz\/mag\/wp-json\/wp\/v2\/posts\/4312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.forexsrovnavac.cz\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.forexsrovnavac.cz\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.forexsrovnavac.cz\/mag\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.forexsrovnavac.cz\/mag\/wp-json\/wp\/v2\/comments?post=4312"}],"version-history":[{"count":0,"href":"https:\/\/www.forexsrovnavac.cz\/mag\/wp-json\/wp\/v2\/posts\/4312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.forexsrovnavac.cz\/mag\/wp-json\/wp\/v2\/media\/4313"}],"wp:attachment":[{"href":"https:\/\/www.forexsrovnavac.cz\/mag\/wp-json\/wp\/v2\/media?parent=4312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.forexsrovnavac.cz\/mag\/wp-json\/wp\/v2\/categories?post=4312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.forexsrovnavac.cz\/mag\/wp-json\/wp\/v2\/tags?post=4312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}