{"id":7577,"date":"2024-03-20T18:25:53","date_gmt":"2024-03-20T17:25:53","guid":{"rendered":"https:\/\/www.forexsrovnavac.cz\/mag\/?p=7577"},"modified":"2024-04-30T12:21:46","modified_gmt":"2024-04-30T10:21:46","slug":"vysledky-apple-za-rok-2023-co-cekat-v-roce-2024","status":"publish","type":"post","link":"https:\/\/www.forexsrovnavac.cz\/mag\/vysledky-apple-za-rok-2023-co-cekat-v-roce-2024\/","title":{"rendered":"V\u00fdsledky Apple za rok 2023: Co \u010dekat v roce 2024?"},"content":{"rendered":"<ul>\n<li><strong>Rekordn\u00ed P\u0159\u00edjmy:<\/strong> Apple ozn\u00e1mil p\u016fsobiv\u00fd p\u0159\u00edjem <strong>89,5 miliardy dolar\u016f<\/strong> za z\u00e1\u0159ijov\u00e9 \u010dtvrtlet\u00ed, stanovil nov\u00fd rekord v p\u0159\u00edjmech v Indii a dos\u00e1hl rekord\u016f za z\u00e1\u0159ijov\u00e9 \u010dtvrtlet\u00ed v r\u016fzn\u00fdch zem\u00edch.<\/li>\n<li><strong>iPhone:<\/strong> P\u0159\u00edjem z iPhon\u016f vzrostl na <strong>43,8 miliardy dolar\u016f<\/strong>, co\u017e p\u0159edstavuje n\u00e1r\u016fst o <strong>3 %<\/strong> oproti p\u0159edchoz\u00edmu roku, co\u017e je nov\u00fd rekord pro z\u00e1\u0159ijov\u00e9 \u010dtvrtlet\u00ed.<\/li>\n<li><strong>Slu\u017eby:<\/strong> Odv\u011btv\u00ed slu\u017eeb zaznamenalo v\u00fdznamn\u00fd r\u016fst, kdy\u017e jeho p\u0159\u00edjmy dos\u00e1hly <strong>rekordn\u00edch 22,3 miliardy dolar\u016f<\/strong>, co\u017e je meziro\u010dn\u00ed n\u00e1r\u016fst o <strong>16 %<\/strong>.<\/li>\n<\/ul>\n<p>Ned\u00e1vn\u00e9 finan\u010dn\u00ed v\u00fdsledky spole\u010dnosti Apple vyvolaly rozs\u00e1hlou diskusi, p\u0159i\u010dem\u017e se objevilo n\u011bkolik kl\u00ed\u010dov\u00fdch bod\u016f a oblast\u00ed z\u00e1jmu. Spole\u010dnost ozn\u00e1mila p\u016fsobiv\u00fd p\u0159\u00edjem 89,5 miliardy dolar\u016f za z\u00e1\u0159ijov\u00e9 \u010dtvrtlet\u00ed, \u010d\u00edm\u017e nejen stanovila nov\u00fd rekord v p\u0159\u00edjmech v Indii, ale tak\u00e9 dos\u00e1hla rekord\u016f za z\u00e1\u0159ijov\u00e9 \u010dtvrtlet\u00ed v r\u016fzn\u00fdch zem\u00edch, jak poznamenal gener\u00e1ln\u00ed \u0159editel Tim Cook. Tento \u00fasp\u011bch zd\u016fraz\u0148uje rozs\u00e1hl\u00fd glob\u00e1ln\u00ed vliv spole\u010dnosti a \u0161irokou p\u0159ita\u017elivost jej\u00edch produkt\u016f.<\/p>\n<h2>\u00dasp\u011bchy<\/h2>\n<p>Pokud jde o prodej produkt\u016f, p\u0159\u00edjem z iPhon\u016f vzrostl na 43,8 miliardy dolar\u016f, co\u017e p\u0159edstavuje n\u00e1r\u016fst o 3 % oproti p\u0159edchoz\u00edmu roku. Tento r\u016fst stanovil nov\u00fd rekord pro z\u00e1\u0159ijov\u00e9 \u010dtvrtlet\u00ed a zd\u016fraznil siln\u00fd v\u00fdkon zna\u010dky, zejm\u00e9na na rozv\u00edjej\u00edc\u00edch se trz\u00edch, podle finan\u010dn\u00edho \u0159editele spole\u010dnosti Luce Maestriho. D\u00e1le odv\u011btv\u00ed slu\u017eeb spole\u010dnosti zaznamenalo v\u00fdznamn\u00fd r\u016fst, kdy\u017e jeho p\u0159\u00edjmy dos\u00e1hly rekordn\u00edch 22,3 miliardy dolar\u016f, co\u017e je meziro\u010dn\u00ed n\u00e1r\u016fst o 16 %. Tento r\u016fst byl rovnom\u011brn\u011b rozlo\u017een mezi v\u0161echny kategorie slu\u017eeb a geografick\u00e9 segmenty, co\u017e ukazuje na komplexn\u00ed s\u00edlu odv\u011btv\u00ed.<\/p>\n<p style=\"text-align: right;\">V\u00fdvoj Tr\u017eeb spole\u010dnosti Apple od roku 2020<\/p>\n<p><center><stock-market-widget type=\"chart-financials\" template=\"bar\" assets=\"AAPL\" report=\"income_statement\" interval=\"annual\" border_width=\"5\" display_axes=\"true\" display_legend=\"true\" colors=\"#6fb2e7\" fields=\"total_revenue\" api=\"yahoo-finance\"><\/stock-market-widget><\/center>Mezi pozitiva, kter\u00e1 byla zd\u016frazn\u011bna, pat\u0159il rekordn\u00ed celkov\u00fd p\u0159\u00edjem v Indii a rekordy za z\u00e1\u0159ijov\u00e9 \u010dtvrtlet\u00ed dosa\u017een\u00e9 v n\u011bkolika zem\u00edch, co\u017e ukazuje na \u0161irokou p\u0159ita\u017elivost spole\u010dnosti Apple. V\u00fdkonnost p\u0159\u00edjm\u016f z iPhonu p\u0159ekonala o\u010dek\u00e1v\u00e1n\u00ed, p\u0159i\u010dem\u017e byly dosa\u017eeny \u010dtvrtletn\u00ed rekordy na hlavn\u00edch trz\u00edch, v\u010detn\u011b \u010c\u00edny a Indie. Sektor slu\u017eeb tak\u00e9 zaznamenal v\u00fdznamn\u00fd r\u016fst, zejm\u00e9na v App Store, reklam\u011b, AppleCare, iCloud, platebn\u00edch slu\u017eb\u00e1ch a videu.<\/p>\n<p>Nav\u00edc uveden\u00ed produktov\u00e9 \u0159ady iPhone 15 p\u0159edstavilo inovativn\u00ed funkce, jako je Dynamic Island a \u010dip A17 Pro, \u010d\u00edm\u017e d\u00e1le upevnilo pov\u011bst spole\u010dnosti pro inovace. Z\u00e1vazek spole\u010dnosti k environment\u00e1ln\u00ed udr\u017eitelnosti byl tak\u00e9 zd\u016frazn\u011bn, p\u0159i\u010dem\u017e spole\u010dnost p\u0159edstavila sv\u00e9 prvn\u00ed produkty s nulov\u00fdmi emisemi uhl\u00edku a stanovila ambici\u00f3zn\u00ed c\u00edle pro sv\u00e9 dodavatele ohledn\u011b vyu\u017e\u00edv\u00e1n\u00ed \u010dist\u00e9 energie.<\/p>\n<h2>Negativa<\/h2>\n<ul>\n<li><strong>Mac:<\/strong> Segment Mac zaznamenal meziro\u010dn\u00ed pokles p\u0159\u00edjm\u016f o <strong>34 %<\/strong>.<\/li>\n<li><strong>iPad:<\/strong> P\u0159\u00edjmy z iPadu klesly o <strong>10 %<\/strong> oproti p\u0159edchoz\u00edmu roku.<\/li>\n<li><strong>Nositeln\u00e1 Technika, Dom\u00e1c\u00ed a P\u0159\u00edslu\u0161n\u00e1 Za\u0159\u00edzen\u00ed:<\/strong> Segment zaznamenal meziro\u010dn\u00ed pokles p\u0159\u00edjm\u016f o <strong>3 %<\/strong>.<\/li>\n<\/ul>\n<p>Nicm\u00e9n\u011b ne v\u0161echny oblasti uk\u00e1zaly pozitivn\u00ed trendy. Segment Mac zaznamenal meziro\u010dn\u00ed pokles p\u0159\u00edjm\u016f o 34 %, co\u017e bylo p\u0159ips\u00e1no n\u00e1ro\u010dn\u00fdm tr\u017en\u00edm podm\u00ednk\u00e1m a obt\u00ed\u017en\u00fdm srovn\u00e1n\u00edm s p\u0159edchoz\u00edm rokem kv\u016fli p\u0159eru\u0161en\u00ed dod\u00e1vek. P\u0159\u00edjmy z iPadu tak\u00e9 klesly o 10 % oproti p\u0159edchoz\u00edmu roku, co\u017e ovlivnily podobn\u00e9 v\u00fdzvy. Segment nositeln\u00e9 techniky, dom\u00e1c\u00edch a p\u0159\u00edslu\u0161n\u00fdch za\u0159\u00edzen\u00ed zaznamenal meziro\u010dn\u00ed pokles p\u0159\u00edjm\u016f o 3 %,<\/p>\n<h2>V\u00fdhled na rok 2024 a d\u00e1le<\/h2>\n<ul>\n<li><strong>Zlep\u0161en\u00ed V\u00fdkonnosti Mac\u016f:<\/strong> V\u00fdznamn\u00e9 zlep\u0161en\u00ed, podpo\u0159en\u00e9 novou \u0159adou \u010dip\u016f <strong>M3<\/strong>.<\/li>\n<li><strong>Siln\u00fd R\u016fst v Sektoru Slu\u017eeb:<\/strong> Dvojcifern\u00e1 m\u00edra r\u016fstu, podpo\u0159en\u00e1 v\u00edce ne\u017e <strong>2 miliardy aktivn\u00edch za\u0159\u00edzen\u00ed<\/strong>.<\/li>\n<li><strong>Hrub\u00e1 Mar\u017ee:<\/strong> O\u010dek\u00e1v\u00e1 se mezi <strong>45 % a 46 %<\/strong> v prosincov\u00e9m \u010dtvrtlet\u00ed.<\/li>\n<li><strong>Z\u00e1vazek k Inovac\u00edm a Uhl\u00edkov\u00e9 Neutralit\u011b:<\/strong> C\u00edlem je dos\u00e1hnout uhl\u00edkov\u00e9 neutrality nap\u0159\u00ed\u010d v\u0161emi produkty <strong>do roku 2030<\/strong>.<\/li>\n<\/ul>\n<p>Vzhledem do budoucna o\u010dek\u00e1v\u00e1 Apple r\u016fst p\u0159\u00edjm\u016f z iPhonu. Spole\u010dnost tak\u00e9 o\u010dek\u00e1v\u00e1 v\u00fdrazn\u00e9 zlep\u0161en\u00ed v\u00fdkonnosti Mac\u016f, co\u017e bude podpo\u0159eno nad\u0161en\u00edm z nov\u00e9 \u0159ady \u010dip\u016f M3. O\u010dek\u00e1v\u00e1 se, \u017ee odv\u011btv\u00ed slu\u017eeb si udr\u017e\u00ed svou silnou dvojcifernou m\u00edru r\u016fstu, podpo\u0159en\u00e9 rozs\u00e1hlou z\u00e1kladnou v\u00edce ne\u017e 2 miliard aktivn\u00edch za\u0159\u00edzen\u00ed a zv\u00fd\u0161en\u00fdm zapojen\u00edm z\u00e1kazn\u00edk\u016f. Hrub\u00e1 mar\u017ee spole\u010dnosti Apple by m\u011bla b\u00fdt v prosincov\u00e9m \u010dtvrtlet\u00ed mezi 45 % a 46 %, co\u017e odr\u00e1\u017e\u00ed d\u016fv\u011bru ve finan\u010dn\u00ed zdrav\u00ed a obchodn\u00ed model spole\u010dnosti. Spole\u010dnost z\u016fst\u00e1v\u00e1 zav\u00e1z\u00e1na k inovac\u00edm a environment\u00e1ln\u00edm snah\u00e1m s c\u00edlem dos\u00e1hnout uhl\u00edkov\u00e9 neutrality nap\u0159\u00ed\u010d v\u0161emi sv\u00fdmi produkty do roku 2030.<\/p>\n<stock-market-widget type=\"table-financials\" template=\"basic\" assets=\"AAPL\" report=\"income_statement\" interval=\"annual\" top_level=\"false\" display_trend=\"true\" allow_select_report=\"true\" allow_select_interval=\"true\" search=\"true\" api=\"yahoo-finance\"><\/stock-market-widget>\n","protected":false},"excerpt":{"rendered":"<p>Rekordn\u00ed P\u0159\u00edjmy: Apple ozn\u00e1mil p\u016fsobiv\u00fd p\u0159\u00edjem 89,5 miliardy dolar\u016f za z\u00e1\u0159ijov\u00e9 \u010dtvrtlet\u00ed, stanovil nov\u00fd rekord v p\u0159\u00edjmech v Indii a dos\u00e1hl rekord\u016f za z\u00e1\u0159ijov\u00e9 \u010dtvrtlet\u00ed v r\u016fzn\u00fdch zem\u00edch. iPhone: P\u0159\u00edjem z iPhon\u016f vzrostl na 43,8 miliardy dolar\u016f, co\u017e p\u0159edstavuje n\u00e1r\u016fst o 3 % oproti p\u0159edchoz\u00edmu roku, co\u017e je nov\u00fd rekord pro z\u00e1\u0159ijov\u00e9 \u010dtvrtlet\u00ed. Slu\u017eby: Odv\u011btv\u00ed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Hodnot\u00edme v\u00fdsledky Apple za rok 2023: Co \u010dekat v roce 2024?","_seopress_titles_desc":"Hodnocen\u00ed finan\u010dn\u00edch v\u00fdsledk\u016f Apple za rok 2023, co m\u016f\u017eeme o\u010dek\u00e1vat od tohoto technologick\u00e9ho giganta v roce 2024. 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