Chain Store Sales Report definition

  • The Conference Board, a renowned non-profit business group, publishes the Consumer Confidence Index (CCI). The CCI looks at the spending power, financial stability and confidence in the economy of the average consumer by surveying over 5,000 households each month. A confident consumer will make more high value purchases, as they feel secure in their economic future. The report can actually impact the market, as a confident public, even in periods of slow growth, can make investors more willing to buy equity.